Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

Video analytics and advertising company Visible Measures just announced that it has raised $21.5 million in new funding. Founder and CEO Brian Shin describes the company was a combination of Google Analytics and Google AdSense for video. When it started in 2005, the Visible Measures was focused on analytics, then the company launched its Viewable Media ad platform last year. Viewable Media promises to promote an advertiser's videos in a way that's "optimized for earned media" ? in other words, to deliver them in the right context and to the right audience so that they're viewed and shared as regular content.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/rka-dvMsEik/

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